What is a "call to action" in technical writing?

A "call to action" in technical writing is a statement that encourages readers to take a specific action. This is an essential element in many types of documents, particularly those aimed at persuading or instructing the audience. By clearly articulating what step the reader should take next, such as implementing a solution, contacting support, or applying for a program, the writer guides the reader toward achieving a desired outcome.

In effective communication, a well-crafted call to action not only helps to clarify what is expected from the reader but also enhances the likelihood of engagement with the material. It serves to connect the information presented in the document with practical steps that readers can take, thereby reinforcing the overall purpose of the writing.